Copywriter, content creator, storyteller
Raised on fandom. Refined by advertising.
My writing journey began in the most noble of ways: obsessing over fictional characters and writing fan fiction about them.
Today, I still do that - but I also write words that wow at WPP and create viral content for my cat’s 45k SoMe followers.
What you’ll get with me is a creative all-rounder and dedicated nerd, with the humanity and originality AI can’t replicate.
Explore my work
The European Commission: From Waste to Worth
Conceptualized and developed an integrated omnichannel campaign for the European Commission, showcasing how the EU is partnering with Caribbean nations to tackle the sargassum issue and protect local communities.
Dell Technologies: Some Like IT Hot
Conceptualized a proposed merch campaign to promote Dell’s latest technology solutions at CES (Consumer Electronics Show), one of the world’s largest tech event. Developed the creative concept Some Like IT Hot, inspired by the 1959 movie of the same name, using typographic wordplay.
Dell Technologies
In 2023, I went to Singapore with WPP for the production of a Dell ad. I wrote the script for the film, and even played a small part in it.
Personal projects
Benny the Black Persian
Built and manage my cat’s social media account, growing it to 43K+ followers and creating viral content and reels that have reached millions of viewers and generated hundreds of thousands of likes and shares.
Page Against the Machine
Turned a shared love of books into our workplace book club. I co-founded and manage the club, and I’m also the creative mind behind the logo and all our posters.