PORTFOLIO

Copywriter, content creator, storyteller

I’m Isabella, and my writing journey began in the most noble of ways: obsessing over fictional characters and writing fanfiction about them.

Today, I still do that - but I also write words that make an impact at WPP Productions in Copenhagen.

ISABELLA WAHLSTRØM

Raised by fandom. Refined by advertising.

Select Works

THE EUROPEAN COMMISSION: "FROM WASTE TO WORTH". helping caribbean communities fight the sargassum issue

How do you turn an environmental problem into an opportunity?

For this campaign, the European Commission wanted to shift perception of sargassum from waste to a resource.

Across a series of films and social assets, my art director and I showcased the untapped potential of sargassum to inspire new thinking, spark innovation and support a more sustainable future for Caribbean communities.

MYBANKER: SCRIPTING A FRIENDLIER WAY TO TALK ABOUT MONEY

How do you sell a loan and mortgage comparison tool without putting viewers to sleep?

You keep it fun and human. Working with my art director, I developed the core concept for two Danish TV commercials for Mybanker. I wrote the scripts, adapted them into 6-second cut-downs and a radio spot, and helped direct the voiceover recording sessions in the studio.

By pairing compelling storytelling with Mybanker’s delightful, illustrated universe, we turned a complex financial tool into something memorable, relatable and fun to watch. 

DELL TECHNOLOGIES SINGAPORE: TELLING THE STORY BEHIND DELL'S LATEST INNOVATIONS FOR THE POST-PANDEMIC WORKFORCE

Bringing the story to life from concept through to production

In 2023, I travelled to Singapore to produce a brand film for Dell Technologies, telling the story behind the design of their latest keyboard and mouse combo.

Working alongside a producer, art director, videographer and motion designer, we collaborated with the Dell Singapore team to capture the story over four days of filming.

I wrote the script, directed the voiceover recording on location, and even made a brief appearance in the film.

DELL TECHNOLOGIES PARTNER PROGRAM: "YOU ARE THE INSPIRATION". ACQUISITION CAMPAIGN TO GROW THE CHANNEL PARTNER ECOSYSTEM

Best way to attract a partner? Compliment them.

A 360-degree acquisition campaign designed to attract ambitious technology resellers who weren’t yet partnering with Dell Technologies. Working across email, digital banners, social media, merchandise and print, the campaign built awareness, sparked curiosity and drove engagement with the Dell Technologies Partner Program.

The creative idea centered on typography and emotionally charged messaging, using bold headlines to inspire action and confidence.

SHELL CRM EMAIL MARKETING: CREATING GLOBAL CUSTOMER CONNECTIONS THROUGH LOCALIZED COPY

Fuelling customer connections

For Shell, I’ve been creating CRM email campaigns for audiences across global markets, including the UK, Canada, and Singapore.

I’ve developed clear, on-brand messaging, turning customer insights into relevant communications tailored to local audiences.

DELL TECHNOLOGIES PARTNER PROGRAM: INSPIRING PARTNER CONFIDENCE THROUGH STRATEGIC CAMPAIGN COPY

Inspiring confidence in an uncertain world

This campaign was designed to reassure existing Dell Technologies partners after uncertainty during the pandemic by positioning Dell as a trusted industry leader and go-to-market partner.

In collaboration with my art director, we developed a series of static social assets featuring strong, bold imagery paired with clear, value-led copy that reinforced the support, expertise, and reliability available across the partner ecosystem.

Experience

Senior Copywriter & Channel Copy Lead

WPP Production,
2020-Present

Freelance Metadata Writer

Saga, a company in Egmont,
2021-2023

Copywriter

Kubbco, Creative Agency, 2017-2019

Apple,
2019

Language Analyst

Jentas Book Publishing,
2018

Editorial Intern

Carlsberg Foundation
2016-2017

Translator Danish<>English

Education

University of Copenhagen, 2016-2019

MA, English Literature & Creative Writing

BA, English Language & Literature

University of Copenhagen, 2013-2016