PORTFOLIO
Copywriter, content creator, storyteller
I’m Isabella, and my writing journey began in the most noble of ways: obsessing over fictional characters and writing fanfiction about them.
Today, I still do that - but I also write words that make an impact at WPP Productions in Copenhagen.
ISABELLA WAHLSTRØM
Raised by fandom. Refined by advertising.
Select Works
THE EUROPEAN COMMISSION: "FROM WASTE TO WORTH". helping caribbean communities fight the sargassum issue
How do you turn an environmental problem into an opportunity?
For this campaign, the European Commission wanted to shift perception of sargassum from waste to a resource.
Across a series of films and social assets, my art director and I showcased the untapped potential of sargassum to inspire new thinking, spark innovation and support a more sustainable future for Caribbean communities.
DELL TECHNOLOGIES SINGAPORE: TELLING THE STORY BEHIND DELL'S LATEST INNOVATIONS FOR THE POST-PANDEMIC WORKFORCE
Bringing the story to life from concept through to production
In 2023, I travelled to Singapore with WPP to produce a brand film for Dell Technologies, telling the story behind the design and development of their latest keyboard and mouse combo.
Working alongside a producer, art director, videographer and motion designer, we collaborated with the Dell Singapore team to capture the story over four days of filming.
I wrote the script, directed the voiceover recording on location, and even made a brief appearance in the film.
DELL TECHNOLOGIES PARTNER PROGRAM: "YOU ARE THE INSPIRATION". ACQUISITION CAMPAIGN TO GROW THE CHANNEL PARTNER ECOSYSTEM
Best way to attract a partner? Compliment them.
A 360-degree acquisition campaign designed to attract ambitious technology resellers who weren’t yet partnering with Dell Technologies. Working across email, digital banners, social media, merchandise and print, the campaign built awareness, sparked curiosity and drove engagement with the Dell Technologies Partner Program.
The creative idea centered on typography and emotionally charged messaging, using bold headlines to inspire action and confidence across every touchpoint.
SHELL CRM EMAIL MARKETING: CREATING GLOBAL CUSTOMER CONNECTIONS THROUGH LOCALIZED COPY
Fuelling customer connections
For Shell, I’ve been creating CRM email campaigns for audiences across global markets, including the UK, Canada, and Singapore.
I’ve developed clear, on-brand messaging, turning customer insights into relevant communications tailored to local audiences.
DELL TECHNOLOGIES PARTNER PROGRAM: INSPIRING PARTNER CONFIDENCE THROUGH STRATEGIC CAMPAIGN COPY
Inspiring confidence in an uncertain world
This campaign was designed to reassure existing Dell Technologies partners after uncertainty during the pandemic by positioning Dell as a trusted industry leader and go-to-market partner.
In collaboration with my art director, we developed a series of static social assets featuring strong, bold imagery paired with clear, value-led copy that reinforced the support, expertise, and reliability available across the partner ecosystem.
Experience
Senior Copywriter & Channel Copy Lead
WPP Production,
2020-Present
Freelance Metadata Writer
Saga, a company in Egmont,
2021-2023
Copywriter
Kubbco, Creative Agency, 2017-2019
Apple,
2019
Language Analyst
Jentas Book Publishing,
2018
Editorial Intern
Carlsberg Foundation
2016-2017
Translator Danish/English
Education
University of Copenhagen, 2016-2019
MA, English Literature & Creative Writing
BA, English Language & Literature
University of Copenhagen, 2013-2016